Content marketing is an umbrella term covering a set of strategies, techniques and tactics to fulfil business and customer goals by using the most relevant content to serve, attract, convert, retain and engage customers in a trustworthy and valuable way.
The full picture of content marketing in customer and business context with tons of resources to make you and your audiences succeed.
Content marketing is a marketing technique, covering a broad range of tactics and processes, whereby
- content and information needs/preferences of strategically defined target audiences are analyzed,
- content is created to serve these needs in alignment with predefined marketing goals,
- the created content is made available, optimized and used to serve customers and business objectives in all possible areas of marketing, PR, sales (enablement) etc. in a measured and integrated way.
Our Content Writing Service includes:
- Webpage copy
- Social media posts
- SEO content
- Product descriptions
- White papers
- Press Releases
Our Content Creation Process
one2oneclick applies SEO-focused thinking throughout all the steps of content creation.
- First, we identify and understand the needs and behavior of your target audience through keyword research. How do people typically search for the type of content you offer, and in what volume? By conducting keyword research early on in the process, we are able to determine what your users are interested in and direct all efforts on words and phrases that truly bring in relevant leads.
- The next step is creating content that is written for people but optimized for search engines. Our writers expertly combine optimum keyword densities with creative salesmanship, thereby producing content that attracts both search engines and humans.
- Next, we optimize on-page elements before publishing. Our SEO experts take the baton and ensure consistency between the content, the keywords, and the technical elements of each page.
- And then we publish and promote with the goal of linking and social engagement. Your content appears in websites that are relevant both the content and the keywords they are optimized for. We also reinforce your social promotion, connecting it to current trending topics whenever possible.
- Finally, we measure the performance of your content marketing campaign by tracking it against actual business outcomes. Are the pages ranking as expected? Is the conversion rate within target?
Contact us today for your content marketing requirements.